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Saturday, 15 November 2014

Bordeaux gold bottle trend gathers pace!



Médoc estate Rollan de By has followed the lead of Mouton Rothschild and Angélus by launching a collection of five wines housed in gold-embossed bottles.

Named Collection Or, each of the five wines, blended by the World’s Best Sommelier 2007, Andreas Larsson, is packaged in its own gift box. The entire Collection Or is also available for purchase as a gift set.

Priced at €199 each, the five wines from the 2010 vintage of the Cru Bourgeois estate aim to show off the different terroirs of the northern Médoc.

Rollan de By is a Merlot/Cabernet Franc blend while Tour Seran is comprised mainly of Cabernet Sauvignon, with Merlot and Cabernet Franc making up the remainder of the blend.

With the gold etched onto black glass, each of the five designs takes cues from the wine name – Tour Seran features a tower and La Rose de By a rose in full bloom.

The château hopes the bottles will become collectors’ items and launched the collection with Christmas gifting in mind.

Pauillac first growth Château Mouton Rothschild kicked off the trend back in 2002 with its gold-embossed black bottle featuring the estate’s signature ram. The bespoke bottle was created for the 2000 vintage of the estate’s grand vin.

St Emillion estate Château Angélus joined the black and gold party earlier this year with a limited edition gold-embossed bottle created to celebrate the estate’s elevation to Premier Grand Cru Classé “A” status.

Used to house the 2012 vintage of its grand vin, each of the bottles is embossed with 21.7-carat gold.

“We wanted to use the bell as the focal point and I chose a black bottle as it contrasts so well with the gold so the two jump off one another,” deputy managing director for the château Stephanie de Boüard told db at the time of the launch.

Source: http://www.thedrinksbusiness.com/