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Wednesday, 6 August 2014

The latest way to serve Champagne: Water-Soluble Champagne Tablets!!!

Social media has been abuzz with the development of the Champagne pills, by a Russian advertising agency.

Purportedly, the pills, which come in an elegant Veuve Clicquot container, similar to a cigar tube, can be dissolved in water to produce a refreshing sparkling beverage; like Alka-Seltzer, but presumably a lot tastier.

The story about Veuve Clicquot has even gone as far as Champagne’s trade body, the CIVC, which has launched an investigation into the origin of what it calls “this false publicity.”

A spokesperson from Veuve Clicquot’s communications department declined to comment, saying legal proceedings were under way.

Source: http://www.wine-searcher.com/