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Thursday, 23 October 2014

Georges Clooney unveils new Tequila expression

Hollywood actor G. Clooney and his business partners have expanded their Tequila empire with a new añejo, which joins their established range of blanco and reposado Tequilas.

Casamigos Añejo, which translates to “house of friends”, is named after Clooney and Rande Gerber’s homes in Mexico and is described as a small batch, ultra-premium tequila made from hand-selected 100% Blue Weber agaves.

After the plants are harvested their hearts are roasted in traditional brick ovens for seventy-two hours and undergo an extra-slow fermentation process for an additional eighty hours, nearly double the industry standard.

Its producers describe it as having a “complex aroma with soft caramel and vanilla notes” with a flavou  blanaced a flavour pro. It’s the perfect balance of sweetness from our blue weber agaves layered with barrel oak and subtle hints of spice with a lingering smooth finish.

Clooney is famous for his roles in blockbusters such as Ocean’s Eleven and Gravity, while his partner Rande Gerber is married to former supermodel Cindy Crawford.

In a statement business partners Clooney, Gerber and Michael Meldman said: “It was important to take our time and have the patience necessary to create the perfect Añejo. We’re happy to say it is ready for the bottle. In fact, to be sure, we bottled a couple cases and have been enjoying it with friends for the past few weeks.”

Clooney added: “We are extremely excited and proud to add our Añejo after resting it to perfection in our barrels in Jalisco, Mexico. It’s a great feeling to share something we created, drink and are extremely proud of.”

Each batch of Añejo is personally tasted and approved by its master distiller, as well as Clooney and Gerber, before being numbered and signed by the pair.

Clooney starred in a steamy advertisement for Casamigos Tequilain January last year alongside former supermodel Cindy Crawford – Rande Gerber’s wife.

Source: http://www.thedrinksbusiness.com/