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Saturday, 22 August 2015

World’s first blue wine goes on sale!



Keen to push beyond the realms of red, white and rosé, a group of young Spaniards have broken the mould with the launch of the world’s first blue wine.

 
As reported by Olive Press, six entrepreneurs in their ‘20s have invented Gik, a bright blue wine from Bierzo in northwest Spain made with red and white grapes.
The wine took two years to develop in collaboration with the University of the Basque Country and Azti Tecnalia, the food research department of the Basque Government.
A base wine is created from red and white grapes, then anthocyanin and indigo pigments are added to turn it blue and the wine is softened with sweeteners.
Its makers recommend serving the 11.5% abv Gik cold due to its sweetness. The unconventional drop is aimed at younger consumers seeking something different from their wine experience.
“We wanted to create an innovative and daring product in tune with the changing world – the wine industry needs a little revolution,” a spokesman told Olive Press.
The website describes the colour blue as representing “movement, innovation, fluidity, change and infinity”.
It continues with the following quote by Russian painter Wassily Kandinsky: “The deeper the blue becomes, the more strongly it calls man towards the infinite, awakening in him a desire for the pure.”
The first batch has gone on sale for €10 a bottle via the Gik website and the plan is to make the wine at different wineries across Spain depending on demand. None of the six founders have any previous winemaking experience.

Source: http://www.thedrinksbusiness.com/